Product development of a plant-based kladdkaka (Swedish mud cake), from market analysis to final product and packaging. The goal was to create a plant-based dessert using ingredients primarily sourced from Sweden, with a preference for those from West Bothnia. The intention was to encourage the use of native legumes that contribute to the agricultural biodiversity, and lessen the reliance on monoculture crops with a negative impact on the environment, such as wheat.

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Ärtig is an old-fashioned Swedish word that can be translated to "perky" in English. In this project, it was also used as a playful twist with the Swedish word for pea, which is "ärta"

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The product and recipe were developed in collaboration with dietician Anna Throm.​​